Do things a bit differently. That's the way we like it! Be unique and synergize your brand with our brand.
The highest level of marketing is when a person thinks of YOU when you are not there marketing your service personally. When people are riding a bie to work, driving down the street, walking the dog, and doing a hundred other things, they see a lot of Windermere signs. If you do your marketing correctly, every Windermere sign, even with another name rider, creates a thought of YOU. This is because you leveraged a brand that is way bigger than you could ever create on your own, but you associated it with YOU PERSONALLY. To your people, Windermere is part of your services. Your brand is larger in their than Windermere. You deliver a powerful service, results, you control resources and you use Windermere as part of your greater approach to real estate. When you market yourself this way, you use a successful brand to run a business. This is the ultimate benefit of co-branding and controlling a larger team. You earn a profit from the work of others.
No Windermere broker goes to a listing appointment and talks about "Windermere" as THE brand. Instead, each of our successful brokers talks about THEIR BRAND, which includes the resources, reputation and successes of Windermere. But the focus is on how each broker individually uses the resources to deliver her/his own personal, unique brand of real estate service.